eWaterways naked ambition - the power of online media
19 November, 2010
It started with a simple email to a journalist here in
London...and by the following day the news story about eWaterways
'Naturist Cruise' to Croatia had crossed the globe several times
THE JOURNEY OF THE STORY
At 5pm on Thursday the story launched online and from there it
took the following journey;
7am the following day; Australia - both the Sydney Morning
Herald and Brisbane Times picked up the story. India Daily featured
it; London, Capital Radio picked up the story as the 'Could have
punned Better' competition on the Jonny and Lisa Breakfast Show
(winning headline was 'Bum Voyage!'). UK wide: multiple online
newspapers; Ireland (live radio interview with Dublin's Newstalk);
US - Philadelphia radio station; South Africa, 5FM radio
The exposure and 'buzz' from this news item for eWaterways has
been incredible and the value of this coverage for the eWaterways
brand is impossible to calculate.
- The traffic to our site increased exponentially following the
release of the story and continues to attract new visitors to our
- It has improved our SEO with over 200 new 'back links to our
site in the space of two days.
- We have seen a huge increase in the number of Twitter followers
we have and have been 'retweeted' many times over.
- The number of 'fans' on our Facebook has increased.
- We have been featured on websites from Brazil, Belgium, Greece,
Sweden, Russia, France, Netherlands, Norway and hundreds of
From this coverage eWaterways have seen an increase in travel
agents signing up to sell our cruises, Travel Bloggers contact the
company wanting to know more about eWaterways, various magazines
and newspapers wanting more information on the other cruises that
eWaterways offer, but most importantly eWaterways have seen a
significant increase in sales enquiries.
For more media information contact Amy Sharpe on email@example.com 0207 821
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