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eWaterways naked ambition - the power of online media


19 November, 2010

It started with a simple email to a journalist here in London...and by the following day the news story about eWaterways 'Naturist Cruise' to Croatia had crossed the globe several times over.

THE JOURNEY OF THE STORY

At 5pm on Thursday the story launched online and from there it took the following journey;

7am the following day; Australia - both the Sydney Morning Herald and Brisbane Times picked up the story. India Daily featured it; London, Capital Radio picked up the story as the 'Could have punned Better' competition on the Jonny and Lisa Breakfast Show (winning headline was 'Bum Voyage!'). UK wide: multiple online newspapers; Ireland (live radio interview with Dublin's Newstalk); US - Philadelphia radio station; South Africa, 5FM radio station.

The exposure and 'buzz' from this news item for eWaterways has been incredible and the value of this coverage for the eWaterways brand is impossible to calculate.

  • The traffic to our site increased exponentially following the release of the story and continues to attract new visitors to our site everyday.
  • It has improved our SEO with over 200 new 'back links to our site in the space of two days.
  • We have seen a huge increase in the number of Twitter followers we have and have been 'retweeted' many times over.
  • The number of 'fans' on our Facebook has increased.
  • We have been featured on websites from Brazil, Belgium, Greece, Sweden, Russia, France, Netherlands, Norway and hundreds of others.

From this coverage eWaterways have seen an increase in travel agents signing up to sell our cruises, Travel Bloggers contact the company wanting to know more about eWaterways, various magazines and newspapers wanting more information on the other cruises that eWaterways offer, but most importantly eWaterways have seen a significant increase in sales enquiries.

ENDS
For more media information contact Amy Sharpe on amy@ewaterways.com 0207 821 1009

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